Gamification: Engaging your Workforce is the new book co-authored with Sergio Jimenez, creator of Gamification Model Canvas, and Zakira Banu, Phaedra Boinodiris, Yu-kai Chou, Steve Bynghall, Calvin Cheng, Rudolf D’Souza, Isidro Rodrigo de Diego, Emiliano Labrador, Peter Hosking, Thomas Hsu, Jesse Lahey, Andrzej Marczewski, David Mullich, Eva Villegas Portero, Dr Hariprasad Reddy and Aynsley Taylor.
In recent years, gamification has emerged as a significant business trend and, when leveraged appropriately, can be a powerful tool to drive employee engagement and innovation. Whilst gamification is relatively well-established within sales and marketing initiatives, the potential to use gaming tools and theories within the enterprise represents a significant untapped opportunity for many businesses, especially in relation to a company’s knowledge sharing and collaboration processes.
In order to understand the full potential, Gamification: Engaging your Workforce aims to address the fundamental question of what gamification is, and why it is important for the enterprise. The book will also reflect on the ways in which creativity, experimentation, play, and innovation can be included within business and knowledge management in order to drive employee engagement.