Game On! Pioneers combining Lego® Serious Play® with gamification

Game On! Pioneers combining Lego® Serious Play® with gamification

Gamification Model Canvas is one of the fundamental pieces of know-how of Game On! Studio for conceptualizing and designing client projects, but it’s not the only one.

So in Game On! Lab we like to experiment with new forms of creative expression to innovate for our clients without losing sight of their challenges and expected outcomes. In the creation phase of our projects, a multidisciplinary team gets to work to find game-based solutions for our customer’s challenges with a clear focus on future players.

We use different techniques on the Gamification Model Canvas, but the latest one has been the use of Lego Serious Play.

Lego Serious Play is a radical, innovative, experiential process designed to enhance business performance. It is based on the belief that everyone can contribute to the discussion, the decisions and the outcome.

The use of Lego bricks simply enables you to take a speedy shortcut to the core. The bricks work as a catalyst – and when used for building metaphors, they trigger processes that you were previously unaware of.

Participants come away with skills to communicate more effectively, to engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight

Combining Game On! Toolkit with Lego Serious Play, allows us to interact and connect in a real way with pre-designed experiences for our clients, allowing iterations on the hypotheses obtained in the ideas workshops.

A visual and interactive way on which we make the basis of our gamification projects tangible and build the engagement architecture on.

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