Gamification World Congress 2014

Gamification World Congress 2014

The biggest gamification event in EMEA, Gamification World Congress, will be held this year on 22nd to 24th May, 2014 in Barcelona (Spain). The third annual Gamification World Congress includes three full days of workshops, lectures, case studies and parties, to tour the latest developments and techniques in gamification in areas such as customer engagement,…

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Gamification: Engaging your Workforce

Gamification: Engaging your Workforce

Gamification: Engaging your Workforce is the new book co-authored with Sergio Jimenez, creator of Gamification Model Canvas, and Zakira Banu, Phaedra Boinodiris, Yu-kai Chou, Steve Bynghall, Calvin Cheng, Rudolf D’Souza, Isidro Rodrigo de Diego, Emiliano Labrador, Peter Hosking, Thomas Hsu, Jesse Lahey, Andrzej Marczewski, David Mullich, Eva Villegas Portero, Dr Hariprasad Reddy and Aynsley Taylor. In recent…

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All ideas are hypotheses until proven otherwise

All ideas are hypotheses until proven otherwise

At the beginning and working on our first projects, we also believed that building highly participatory engagement architectures based on game techniques would certainly work. And, through different methods, we tried to conceptualize and design the best game-based solution for a particular challenge. Eventually we came to realize that reality was different, and that until…

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The making of Gamification Model Canvas

The making of Gamification Model Canvas

What is Gamification? The most widespread and accepted definition of gamification says something like, “the application of game-thinking and game mechanics to engage people in a non-game context.” Some years ago, when I decided to use gamification in my new lifestyle, my main concern was how to break down game-thinking and game mechanics into understandable…

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