What's Gamification Model Canvas?
Gamification uses game-thinking and game mechanics in non-game environments to solve problems. It´s application can be seen in all sectors to engage people in areas such as marketing, human resources and education, for personal development or innovation purposes.
The main issue when designing gamification solutions is that we need to break down the game design into understandable elements and apply them to the professional environment in order to design, evaluate and solve engagement problems.
Gamification Model Canvas is an agile, flexible and systematic tool created by Sergio Jiménez, to help find and evaluate solutions based on game design and to ultimately develop behaviors in non-game environments.
Gamification Model Canvas is based on formal models of game design and experience in gamification projects. This free tool is based on two main works, adopted globally:
- "MDA Framework: A Formal Approach to Game Design and Game Research" by Robin Hunicke, Marc LeBlanc and Robert Zubek.
- "Business Model Canvas" by Alex Osterwalder.
Ask the right questions at the right time. Think about the main design decisions when conceptualizing your solution.
Write, draw or use sticky notes to link ideas and build your own gamification solution on the canvas.
All game ideas for your project are hypotheses until proved otherwise. Validate your hypotheses on the canvas in the shortest time possible.
"Teams should leverage Gamification Model Canvas to avoid the common mistakes."
Brian Burke. Gartner.